earned media

Advertising agencies: it’s time to shift

Paid Media’s shift to Earned Media is still relatively new. In an era where marketers are more and more internalizing their advertising processes and are continuing to use tactics and measurement instruments that do not correspond to the current reality of Internet & social media and customers behaviors, it’s time to develop skills that have not yet been enough mastered.

Here is what agencies need to understand and how to proceed if they want to stay in the game. (more…)

Creating my own network of influencers

The main employers of influence marketing are advertising agencies (more than 90%) and few brands therefore advertisers. This may be a sign that companies still have too little control over the subject and therefore leave this mission to the agencies. Until today, advertising agencies bought advertising space on social networks for their customers on social pages & profiles owned by media and influencers.

Here why and how advertising agencies can easily create their own influencers & medias network to monetize these audiences. (more…)

influence marketing platforms

Becoming the ultimate intermediary between brands and influencers

There are several economic actors in the world of influence marketing, but all the activity of the advertising universe is mainly organized around the work of brands & advertising agencies. A brand takes the initiative to set up an effective influence marketing campaign, allowing his company to achieve its objectives. A brand can launch the influence marketing campaign on his own or collaborate with an advertising agency. Here is why advertising agencies are always the ultimate intermediaries between brands and influencers.  (more…)

custom content

Getting the most of the rise of native formats

With the arrival of social networks in 2008, Internet users began to discover new forms of content and no longer needed to visit websites to access them. Websites have seen their traffic halve and have become dependent on these new social platforms through which Internet users now use to discover and share content.

Here’s why “original content” has always been the “advertising of tomorrow” and why “custom content” is now the future of the native format.

(more…)

advertising agencies

Influence marketing: 3 major changes expected by 2020

Influence marketing has quickly become one of the best levers for companies seeking to gain visibility and notoriety on the internet. At the center is the “influencer”, the new brand ambassador who has become a staple in communication strategies.

Thanks to influencers, companies can significantly increase their sales in a very short time. What are the major changes to expect by 2020? What does this mean for advertising agencies?   (more…)