The main employers of influence marketing are advertising agencies (more than 90%) and few brands therefore advertisers. This may be a sign that companies still have too little control over the subject and therefore leave this mission to the agencies. Until today, advertising agencies bought advertising space on social networks for their customers on social pages & profiles owned by media and influencers.
Here why and how advertising agencies can easily create their own influencers & medias network to monetize these audiences. (more…)