FameUS is a start-up helping the biggest advertising agencies to convert any social pages into a ready to sell organic advertising inventory, using a powerful SaaS technology. It is the first solution designed exclusively for advertising agencies that want to focus on organic distribution of content across every social media. It means the agencies can now know exactly how many users a brand can reach and engage through the posts of any publishers without adding paid amplification.

FameUS, the social page monetizer

1. Monetize organic posts diffusion

FameUS converts any social pages’ post formats into a new potential revenue stream by predicting their future performances. It means agencies, marketers, and publishers can sell content diffusion on a CPM basis across their own or external social pages without boosting publications.

Publishers/influencers management: With FameUS, you can easily build your own publishers network. By allowing them to connect all their social media channels, you get instant insights from the private API at a page level but also at each post format level.

Management of campaigns: Being able to convert any social pages into an inventory of organic post formats whose you can predict the future performances is something unprecedented. It allows you to identify how to publish content based on impressions or engagement performances and thus drag them into an interactive media planning.

2. Owned & Earned network monetization

With FameUS, you can build or manage your own social pages portfolio by connecting or inviting publishers to connect the pages you want to monetize. Follow their activity at a page level but also the performances of any post format so that you identify in seconds which ones have the best performance to reach your customer’s goal. It means you can ensure performances to your customers without paid advertising.

Pricing & campaign validation: Once each format has been positioned in the media planning of the Campaign Manager, the involved publishers/influencers receive their allocated tasks and can accept it. You can see the overall campaign’s performances (total views, engagements, and impressions), assign a specific CPM on each format and then sell it directly to your client.

3. A disruptive technology for profitable content diffusion

The FameUS algorithm combines the exact prediction of organic performance with the most democratized ad buying model (CPM – Cost per Mille). FameUS allows agencies, marketers & publishers to face with the biggest challenge on this market: being able to sell influence using the right post formats charged at the right price. In short: better content distribution with guaranteed organic performances.

Automated reporting and real-time performance analysis: For total transparency, you can share a link allowing your client to follow the campaign in real time; from the media planning creation to the effective publication.

4. Boosting agencies & marketers into a new era of marketing

FameUS allows you to offer the same level of social performances to your customers without buying paid advertising. To increase your profit margin while still assisting your customers on the new digital practices. Finally, to give your customers a specific, available and captive audience.

Find out more about FameUS technology here

Why do advertising agencies need FameUS

  • Thanks to FameUS, agencies can offer the same level of social performances without buying paid media.
  • They can sell influence marketing through organic contents without using external Influencer Marketing Platforms.
  • Agencies can sell Influencer campaign directly to the brand instead of buying it.
  • They can sell Influencer campaign on a CPM basis.
  • Agencies can finally increase their profit margin while still assisting their clients on the new digital practices.

Why do brands need their agency to use FameUS

  • Thanks to FameUS, a brand can now increase its real earned media value by using external audiences to grow its owned media value naturally.
  • A brand can now be exposed without being considered as regular advertisement.
  • A brand can see how people react during engaging content consumption instead of advertising media consumption.
  • A brand can now buy organic content on guaranteed performances while using its advertising budget instead of the marketing one.
  • A brand can validate and follow every aspect of the campaign in real time for total transparency

Why do publishers/influencers need to connect with an agency on FameUS

  • Thanks to FameUS, they can work closely with agencies without being trapped among thousand of others publishers/influencers.
  • Their content production and publication activity are being really valorized on all social networks.
  • They can partner with top brands without having to approach them themselves.
  • They can access unique KPI’s and see what type of post they should focus on to beat the algorithm.
  • They can invite and manage their collaborators to execute campaigns efficiently.
  • They will receive a way more campaigns to execute than in any other Influencer Marketing Platform.
  • They will be rewarded for what they really do: produce and broadcast for their audience.

Find out more about FameUS features & technology, click here.

 

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Categories: BLOG

Paul Brunier

Chief Marketing Officer at FameUS. Feel free to ask me anything about FameUS or Influence Marketing! Follow me on Twitter @paulbrunier & LinkedIn @paul-brunier

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